When the user's reports correspond to messages from advertisers, e-merchants or routers (senders of bulk messages) who are members or entitled to Signal Spam, the reports are treated as a request to unsubscribe.
In practice, Signal Spam offers access to a feedback loop that allows to communicate in real time to the sender a complaint about a message he has sent, thus allowing to enforce the right of opposition of the Internet user, to regulate the marketing activity, and to optimize the deliverability of legitimate mailings.
This work with e-mailing professionals in order to make the market more responsible is crucial: about 90% of what is considered as spam by Internet users is of commercial origin, a term which covers very diverse practices. The members of Signal Spam accept a deontological charter when they join the association and commit themselves, according to their profession, on the best practices.
Feedback loop recipients can be identified by this logo: